Copywriting
I write SEO web copy
that's worth reading
Your website needs to be found and make sense when it is. I write web copy built for search and designed to convert.
How I approach web copy:
Page Structure
Every page has a job, and the structure should reflect that. I map hierarchy, headings, and internal links so people can move through the content without getting lost.
Key Pages
Most decisions get made on a handful of pages. Homepage, services, contact. The messaging needs to be clear enough that someone knows what you do and why they should trust tyou.
On-Page SEO
Keywords only work if they’re placed with intent. I build them into headings, structure, and flow so the page reads naturally and still shows up where it needs to. SEO is layered in, not forced on top.
AI & LLM Visibility
Search has changed, and AI and LLM tools are driving web activity more and more. I write in a way that’s easy to surface, quote, and pull into AI-generated responses.
Conversion Copy
Getting traffic is one thing. Getting action is another. I write clear value props, structure the page so it’s easy to follow, and make your desired next step obvious.
Depth & Credibility
Pages that rank tend to say more, not less. I build in examples, specifics, and supporting detail so your content has enough depth to be trusted and shown in SERPs.
Need web copy that actually performs?
I’ve got a decade of web copywriting experience under my belt, and I even ran a web design agency for a time. I know exactly how to write copy that look good, reads good, and shows up where you need it to.
