I take email writing
very seriously
I’ve spent 3+ years writing, editing, and managing customer emails at Mailchimp and Intuit. After seeing how millions of emails perform, you start to recognize what actually works and what doesn’t.
How I approach email copywriting:
Structure & Hierarchy
The way an email is set up impacts how it performs. I know how to create an invisible thread from subject line to final CTA, to ensure your main mesaage is heard and acted on.
Content Design & UX
In email, copy and design are inseparable. I’ve learned core UX and content design principles to make sure emails don’t just read good, they look good.
Data
I’ve been part of large research projects that have shown me how emails perform across audiences and business types. I know what kinds of CTAs win clicks, where customers drop off, and how to get more emails opened.
Legal
There are strict rules around email and SMS, both in how they’re sent and how they’re approved internally. I know the constraints and how to get things approved without endless back-and-forth.
Accessibility
Emails need to be readable for everyone. That means clear hierarchy, proper alt text, and avoiding patterns that make content harder to navigate.
Design
Good design is crucial for high-performing emails. I’m comfortable working in Figma, alongside your design team, to ensure copy and design are always working together.
Need an expert email copywriter?
I’ve led and overseen customer email at Mailchimp and Intuit, so I’ve seen what works in the inbox and what doesn’t. If email is a big part of your business, I can help you get it right.
