I know how good content
gets made
Sometimes you need a writer. Sometimes you need someone to figure out what you need before the writing starts. That’s where my strategy work comes in.
I’ve run my own digital marketing agency and held senior strategy and leadership roles at major tech companies. Now, I help clients figure out what to make before they spend time and money making it.
9
YEARS IN CONTENT MARKETING
200+
LIFECYCLE CAMPAIGNS
$50M+
IN REVENUE IMPACT
50+
BRANDS SUPPORTED
How I approach content strategy
Editorial Strategy
I help brands decide what’s worth publishing and why. That might mean setting a new editorial direction or figuring out how an existing program could work harder.
Lifecycle Strategy
Acquisition, onboarding, retention, win-back. I’ve spent years working across the customer lifecycle, building programs that reach people with the right message at the right moment.
Web Strategy
A good website starts long before the writing does. I work through what people need to find and understand, then shape the structure and messaging around that.
Content Audits
Before you make more, it’s worth knowing what you already have. A content audit shows us what’s working, where the gaps are, and what’s no longer earning its place.
Search & AEO
Being findable looks different than it did a few years ago. Search still matters, but so does how your brand appears in AI answers. I can help you build for both.
Content Systems
I can help your content team work faster and better, using AI and automation to streamline reviews, cut repetitive work, and improve existing workflows.
Got content that needs figuring out?
You don’t need to have the answer before you get in touch. Bring me the messy brief, the program that isn’t working, or the big idea you’re not sure what to do with. We’ll figure it out.
