Mastercard survey reveals cybersecurity gaps among Canadian small businesses
Just 16 per cent of small business feel certain they know how to handle a cyber attack, new research from Mastercard shows.
Empowering the next generation of women entrepreneurs with Mastercard
Female entrepreneurs face unique challenges starting, running and scaling their businesses. Mastercard’s Pier Five Small Business Fund aims to make it easier.
U of Sask engineering college embarks on transformational renovation journey
Engineering education at University of Saskatchewan poised for transformation – IDEAS building project promises innovative solutions to modern challenges.
Mailchimp Customer Journey Builder
The journey from purchase to brand loyalty is a long one, with plenty of chances for customers to get distracted along the way. Every touchpoint is an opportunity to build a relationship and keep your brand top-of-mind. But, if you don’t have a plan for how to interact with your customers, it’s easy to fall into the trap of generic, one-size-fits-all communications.
An insurance company’s journey to market-defying growth
For other players in the space, Definity’s performance-oriented execution serves as a reminder that inorganic growth is only part of the path to success. In a consolidating marketplace, having a sound organic growth strategy is necessary to act quickly and decisively to capture the advantages that come from inorganic growth.
