Brands are increasingly turning to AI to remove the drudgery from customer service, but data shows customers are not yet on board.

Published by The Globe and Mail

While American farm numbers continue their downward trend, young farming influencers are racking up staggering views. On TikTok, videos using the hashtag #farming have been watched more than 15 billion times. Will this idealism save America’s farms?

Published by Fast Company

As cities around the world grapple with new levels of gridlock, some cities, like Toronto, are looking to big data and AI as a potential solution.

Published by The Globe and Mail

In a push for increased sustainability, some high-end chefs are utilizing beef from old dairy cows. Yet for dairy farmers, a business case has yet to be made for promoting the product.

Published by Ambrook Research

Swiss researchers have found a way to transform chicken feather waste into clean energy, but upending established industrial practices may prove difficult in the U.S.

Published by Fast Company

New research exposes how America’s beef industry is increasingly propped up by the consumption habits of middle-aged men.

Published by Ambrook Research

“Phages” are predator viruses that efficiently destroy bacteria like E. coli and listeria. Globally they are used as a safe alternative to antibiotics — why not here?

Published by Ambrook Research

Despite new technology, customer service calls and expectations are increasing. I spoke to experts from McKinsey and leaders of award-winning customer service brands in Canada to learn how they're evolving their practices to keep up.

Published by The Globe and Mail

Proposed Federal Motor Carrier Safety Administration (FMCSA) legislation looks to slow down America’s trucking fleets. Yet, farm groups, truckers, and a small but growing number of U.S. lawmakers, are pushing back.

Published by Ambrook Research

In the face of repeated, record-breaking dry seasons, farmers are exploring more drought-resistant crops, while researchers scramble to edit their genes. Will human intervention be enough to save American grains?

Published by Ambrook Research

New research from Cornell University found pesticides present in New York beeswax, something beekeepers warn is putting hive health, and potentially human health, at risk.

Published by Ambrook Research

Human intelligence is often heralded as the gold standard. Yet, decades of research into plant cognition show deep, complex communication methods. Now, new technology is making tracking and translating that language possible.

Published by Fast Company

The “carnivore diet” has become a online phenomenon, with influencers like the Liver King performing viral feats like drinking blood for millions of followers. For farmers, diet trends like these offer ways to create, market, and sell otherwise discarded products. But, is there more to this than “meats” the eye?

Published by Ambrook Research

ChatGPT has entered the world of farming in surprising ways—from business decision-making to crop prediction, uplifting rural farmers, and more. Yet, concerns remain about the environmental impacts of these tools and who will benefit in an increasingly AI-powered world.

Published by Ambrook Research

How honest are antibiotic-free labels in the grocery aisle? What kind of federal regulations exist to verify these claims? This piece explores how attempts to eliminate antibiotics in meat products have fallen short and why, if change doesn't come soon, new pandemics could be fuelled by the feedlot.

Published by Ambrook Research

Millions of male chicks are killed, needlessly, every year. The tech sector is ready to act, but is the egg sector ready to change? This article explores ovo-sexing technology and its slow, but dearly needed, move into the U.S. market.

Published by Fast Company

According to a 2023 Desjardins report, Canada needs to increase its housing starts by 50 percent immediately to keep up with surging immigration levels. Yet, current construction rates are unable to meet expected demand, leaving an estimated shortfall of 3.5 million housing units by 2030.

Published by The Globe and Mail

Around the world, city life is changing. The COVID-19 pandemic pushed office workers into the suburbs and drastically changed how urban centres are used. At the same time, cities are faced with other pressing problems, such as traffic congestion, air pollution, and violence. One way to meet these challenges is through Big Data.

Published by The Globe and Mail

Some of the world’s biggest social media companies have faced a reckoning in the public forum, and in response, many users have been rethinking their engagement and considering alternatives.

Written for The Globe and Mail

These days, AI isn’t just a plot point, it’s an intensely practical tool that is transforming entire industries. Among those upended is the creative sector, with tools such as Midjourney, DALL·E 2 and Movio revolutionizing the way digital content is produced.

Published by The Globe and Mail