Just 16 per cent of small business feel certain they know how to handle a cyber attack, new research from Mastercard shows.

Published by The Globe & Mail

At this year’s Audi Driving Experience, the Audi RS e-tron GT and Q8 e-tron took attendees on a ride of eco-conscious engineering and high-speed mastery. More than just a showcase of speed and cornering, this event solidified Audi’s pledge to a greener future.

Published by Robb Report

Amid the chaos of doorbuster deals and coupon codes, it’s easy for businesses to get lost in the Black Friday frenzy. How do you stand out when every brand is shouting, “Sale!” at the same time? The answer lies in a simple, yet often overlooked communication tool: SMS marketing*.

Published by Intuit Mailchimp

Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? In this article, we’ll break down how to write effective AI art prompts from start to finish

Published by Hootsuite

Female entrepreneurs face unique challenges starting, running and scaling their businesses. Mastercard’s Pier Five Small Business Fund aims to make it easier.

Published by The Globe & Mail

Engineering education at University of Saskatchewan poised for transformation – IDEAS building project promises innovative solutions to modern challenges.

Published by The Globe & Mail

Standing out on social media gets more complicated every year. With the boom of short-form video platforms like TikTok and Instagram Reels, not to mention the increasing cost of social media advertising, it’s harder than ever to create valuable content and reach the right audience.

Published by Major Tom.

The journey from purchase to brand loyalty is a long one, with plenty of chances for customers to get distracted along the way. Every touchpoint is an opportunity to build a relationship and keep your brand top-of-mind. But, if you don’t have a plan for how to interact with your customers, it’s easy to fall into the trap of generic, one-size-fits-all communications.

Published by The Globe and Mail.

If you’re a content creator or even just a YouTube hobbyist, you probably want more people to watch your videos. Of course, creating great content is important, but did you know other factors within your video determine who sees it and when?

Published by Hootsuite.

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s something 6.57 billion people are already using, and one of the best ways to get your message across in the digital age.

Published by Sprout Social.

Social media marketing for small business is all about being strategic. While enterprise companies have the luxury of dedicated resources and time, small businesses need to be more agile, nimble, and creative. You can’t just throw money at a problem and hope for the best.

Published by Hootsuite.

For other players in the space, Definity’s performance-oriented execution serves as a reminder that inorganic growth is only part of the path to success. In a consolidating marketplace, having a sound organic growth strategy is necessary to act quickly and decisively to capture the advantages that come from inorganic growth.

Published by The Globe & Mail.

Across British Columbia and many parts of Canada, blind bidding wars have become the norm. Today’s buyers are facing a lack of transparency as they have no idea how much others are willing to pay for a property.

Published by the Financial Post.

Website speed is often seen as a technical task, necessary to keep the website running smoothly but not directly driving revenue. Yet, site speed affects all aspects of the customer journey, from acquisition to conversion and beyond.

Published by SpeedSense.

Getting access to capital can help you grow your business, but it can be tricky to fundraise if your startup is still in its early stages. Many institutional investors are reluctant to put money into companies that don’t have at least some history of revenue or growth. One of the most common ways early-stage companies raise money is with convertible notes.

Published by Fundbox.

Managing and controlling your diabetes starts with you, but it doesn't have to be something you shoulder alone. While it’s important to take responsibility for monitoring your health and stay on top of your goals, it’s just as important to have a solid support network.

Published by Dexcom.

Ads on Instagram reach 96.6% of Instagram’s active user base every month. That’s a total of almost 2 billion potential customers! This guide will walk you through how to advertise on Instagram, including an easy 8-step guide to creating your first Instagram ad.

Published by Hootsuite.

To stay competitive in a vast online market, CPG brands need to understand each of their retailers’ shopping websites, their consumer experience, and the key components that drive discovery at that experience.

Written for Pinto.

While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. LinkedIn Audio Events are a new way to connect with your professional network. They allow you to have live, interactive conversations with people all over the world.

Published by Hootsuite.

There’s no question that British Columbia faces an affordable housing crisis. This article features an interview with Jill Atkey, CEO of the BC Non-Profit Housing Association (BCNPHA) to shed light on the topic of housing affordability and the options for accessing affordable housing in BC.

Published by Vancity.